Gourmet Salsa, No Apologies: Meet the Founder Who Refused to Make Bland Food

Buckle up, Buttercup. This isn’t the typical pull-at-your-heartstrings founder story. This is bold and unapologetic. The woman behind Better Than Yours Salsa is badass, and her gourmet salsa is no different. Amber Mitchell decided that watered-down was a vibe that was no longer welcome at her table, so she started a rebellion against bland food. Better Than Yours salsa isn’t a side hustle hobby, it’s a personality. If you’re looking for a founder, and flavor, with BDE, lean in.

Veteran Grit Meets Flavor That Slaps

As a retired Air Force veteran, Amber has tasted the world. Those global flavors and cultural experiences didn’t just inspire her gourmet salsa, they raised her standards. Her military discipline plus zero tolerance for mediocrity equals flavor that slaps. (That’s not girl math, that’s flavor math). 

She did the hard stuff first: approvals through the Virginia Department of Agriculture, the unsexy backend logistics, and handmaking every jar from scratch. Where others would quit, she dug in harder. That’s grit. That’s pride. Freedom means choices, and she chooses bold. 

Not Your Mama’s Gourmet Salsa

As a wife, Amber knows strong partnerships are built on trust, laughter, and shared food obsessions. As a mom, she has mastered the art of getting everyone to the table without hostage-style negotiations. Family is everything, and yeah, that includes the loud, stubborn, “why are you like this?” ones. In her home, flavor equals connection and weak-ass salsa (or conversation) can see itself out. 

Hotter Than Your Opinions

Palms sweaty just from reading this? Imagine what a taste will do. Bold isn’t optional – it’s the standard. If you like to play it safe and color inside the lines, keep scrolling. This jar isn’t for you. If bold excites you, you know what to do.

Your Move

Amber and Better Than Yours gourmet salsa brings flavor with main character energy to every jar. It’s bold, unapologetic, and refuses to be watered down for mass appeal. She’ll leave that to the big store brands. Not local to Virginia? Doesn’t matter. She ships nationwide, because living 2,000 miles away shouldn’t mean settling for bland.

She’s not for everyone. That’s the point. 

Just buy the damn salsa.