Why Buying Veteran-Owned Food Brands Makes a Difference

You probably think about taste, ingredients, and price when deciding what food makes it into your cart. But sometimes, who you’re buying from matters, too.  Choosing veteran-owned food companies is one way to make an everyday purchase mean a little more.  You still get something delicious.  You just get the bonus of knowing more about the people and businesses your dollars are supporting.

Why Shop Veteran-Owned Food Companies?

There are millions of products competing for space in your pantry, which means consumers have plenty of choices about where their money goes.

Seeking out veteran-owned companies allows shoppers to support entrepreneurs who have served in the military and gone on to build businesses of their own.  And unlike making a donation or adding another task to your to-do list, supporting one can be as simple as changing which jar of salsa you buy.

We happen to think that’s a pretty easy assignment.

Supporting Veteran-Owned Businesses in Virginia

Shopping small can also be a way to discover what’s being made closer to home.

From specialty foods to local makers, veteran-owned businesses in Virginia contribute to the state’s small-business community and give shoppers alternatives to the same national brands lining every store shelf.

Better Than Yours is one of them.  Founded by a female veteran in Virginia, the brand grew from homemade salsa people kept asking for into the jars we make today.

Your Grocery Cart Can Support a Story

Whether you’re intentionally shopping veteran-owned food companies, seeking out woman-owned food brands, or simply trying more products from small businesses, learning who’s behind what you buy can make an ordinary purchase feel a little more personal.

Of course, the story only gets us so far.  The salsa still has to be damn good.

Better Than Yours is a Virginia salsa company founded by a female veteran, making damn good salsa for busy families, hungry friends, and anyone who believes good food doesn’t need to be complicated.  From Mild to Extra Hot, there’s a jar for every kind of salsa person.  We ship nationwide, so wherever you call home, great salsa is only an order away.  Just Buy the Damn Salsa.